Terms of Use

These Terms of Use govern your use of the Underneath website at underneath.agency.

The website is operated by Underneath Agency, trading as Underneath (“Underneath,” “we,” “us,” or “our”), headquartered at 2846 Simons Hollow Road, Bloomsburg, PA 17815, United States.

By accessing or using this website, you agree to these Terms of Use. If you do not agree with them, please do not use the website.

These Terms apply to use of the website only. Services provided to clients are governed by separate written agreements.

Website content

The content on this website is provided for general informational purposes. It is intended to explain Underneath, our services, our research and our approach to generative engine optimization. It is not legal, financial, medical, technical or other professional advice for your particular circumstances.

You should not rely on information on this website as a substitute for advice appropriate to your situation.

We try to keep the information on the website accurate and current, but we do not guarantee that every statement, example, statistic, research finding or other piece of content will always be complete, current or error-free. Information about AI systems, search platforms and their behavior can change as those systems change.

No guarantee of results

References on this website to visibility, citations, recommendations, traffic, leads, conversions, revenue or other outcomes are not guarantees of future results.

AI systems, search engines and other platforms operate independently of Underneath and may change their systems, interfaces, ranking or retrieval behavior without notice. Client results depend on the circumstances of the business, the work performed, external conditions and other factors.

Where an example is identified as illustrative, it is not a representation of a client result. Where we publish client results or case studies, we aim to describe the relevant evidence and limitations accurately.

Research and published data

Underneath publishes original research into AI search, AI assistants, citations, recommendations, crawling and related subjects. Unless a particular study states otherwise, the research and accompanying materials remain subject to these Terms.

Where a research study or dataset is expressly published under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, that study and dataset may be reused in accordance with that license, including with appropriate attribution. The applicable license for each research publication governs that publication.

You may not assume that every piece of content on the Underneath website is covered by the CC BY 4.0 license merely because some of our research is.

Intellectual property

Unless otherwise stated, the content, design, layout, branding, graphics, logos, trademarks, text and other materials on this website are owned by or licensed to Underneath Agency.

You may view, download or print reasonable portions of the website for your personal or internal business use, provided that you do not remove proprietary notices or use the material in a misleading way.

You may not reproduce, republish, distribute, modify, sell, license or commercially exploit website content without our prior written permission, except where applicable law or an expressly stated license permits you to do so.

Nothing in these Terms transfers ownership of Underneath intellectual property to you.

Our trademarks and brand

“Underneath,” the Underneath name, logos and related branding are the property of Underneath Agency unless otherwise stated.

You may not use our trademarks or branding in a way that suggests sponsorship, endorsement, partnership or affiliation without our prior written permission.

Links to other websites

The website may contain links to third-party websites, publications, platforms or resources. These links are provided for convenience or reference.

Underneath does not control third-party websites and is not responsible for their content, availability, security, privacy practices or terms. A link does not necessarily mean that Underneath endorses the third party or its services.

Acceptable use

You agree not to use the website:

in violation of applicable law or regulation
to interfere with the operation or security of the website
to attempt to gain unauthorized access to systems or information
to introduce malicious code or harmful software
to impersonate another person or organization
to use automated methods to interfere with the website or its operation
to reproduce or systematically extract website content in a way that is not permitted by these Terms or an applicable license

Nothing in this section restricts legitimate research, accessibility tools, ordinary search-engine crawling, or other activity permitted by law and consistent with the website’s published policies.

Availability of the website

We may change, suspend or discontinue any part of the website at any time. We do not guarantee that the website or any particular page, resource or feature will always be available or uninterrupted. We may also update, remove or replace content without notice.

Errors and corrections

Despite our efforts, the website may occasionally contain typographical errors, outdated information, technical errors or other inaccuracies. We may correct or update information when we become aware of an error.

The existence of an error does not create an obligation for Underneath to maintain or update historical versions of website content.

Limitation of liability

To the extent permitted by applicable law, Underneath and its directors, employees, contractors and service providers will not be responsible for indirect, incidental, special, consequential or punitive losses arising from or related to your use of, or inability to use, this website.

This includes losses arising from reliance on website content, interruption of access, technical problems, third-party websites or changes to information published on the website.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited under applicable law.

Indemnity

To the extent permitted by applicable law, you agree to be responsible for losses, claims, liabilities and reasonable costs arising from your misuse of the website or your violation of these Terms.

This provision does not apply to the extent that the relevant loss was caused by Underneath’s own unlawful conduct or by circumstances for which liability cannot lawfully be transferred to you.

Client services

These Terms govern use of the website only. If you become a client of Underneath, the scope of services, fees, deliverables, responsibilities, confidentiality, intellectual property and other terms of that engagement will be governed by a separate written agreement.

If there is a conflict between these Terms and a signed client agreement, the client agreement will govern the client relationship to the extent of that conflict.

Privacy

Our handling of personal information is described in our Privacy Policy. By using the website, you acknowledge that information may be handled as described in that policy.

Changes to these Terms

We may update these Terms from time to time. When we make changes, we will update the “Last updated” date at the top of this page.

Your continued use of the website after updated Terms are posted means that the updated Terms will apply to your future use of the website, to the extent permitted by applicable law.

Governing law

These Terms are governed by the laws applicable in the jurisdiction where Underneath Agency is organized, without regard to conflict-of-law principles, except where applicable law requires otherwise.

Any dispute relating to these Terms or your use of the website will be subject to the jurisdiction of the courts that have authority over the relevant matter, unless applicable law provides otherwise.

Contact

Questions about these Terms can be sent to hello@underneath.agency, or by post to Underneath Agency, 2846 Simons Hollow Road, Bloomsburg, PA 17815, United States.