{
 "study": "s9",
 "version": "1.2",
 "collected": "2026-09-26, 2026-09-27",
 "statistics": {
  "n_queries": 120,
  "n_business_listings": 1405,
  "collected": "2026-09-26",
  "engine": "ChatGPT (consumer web app, via DataForSEO LLM Scraper)",
  "comparison": "Google Maps top 20 for 'best {service} in {city}' (DataForSEO Maps SERP)",
  "pack_rate": {
   "all": 85.8
  },
  "by_country": {
   "US": {
    "queries": 30,
    "pack_pct": 80.0,
    "median_listed": 12.0,
    "listings": 300,
    "in_maps_top20_pct": 58.3,
    "google_tag_pct": 28.0
   },
   "GB": {
    "queries": 30,
    "pack_pct": 90.0,
    "median_listed": 15,
    "listings": 403,
    "in_maps_top20_pct": 68.7,
    "google_tag_pct": 13.2
   },
   "CA": {
    "queries": 30,
    "pack_pct": 86.7,
    "median_listed": 12.0,
    "listings": 329,
    "in_maps_top20_pct": 41.6,
    "google_tag_pct": 27.4
   },
   "AU": {
    "queries": 30,
    "pack_pct": 86.7,
    "median_listed": 15.0,
    "listings": 373,
    "in_maps_top20_pct": 49.9,
    "google_tag_pct": 24.9
   }
  },
  "by_service": {
   "accountant": {
    "pack_pct": 95.8,
    "in_maps_top20_pct": 52.1
   },
   "dentist": {
    "pack_pct": 91.7,
    "in_maps_top20_pct": 46.5
   },
   "personal injury lawyer": {
    "pack_pct": 70.8,
    "in_maps_top20_pct": 65.4
   },
   "physiotherapist": {
    "pack_pct": 75.0,
    "in_maps_top20_pct": 63.4
   },
   "plumber": {
    "pack_pct": 95.8,
    "in_maps_top20_pct": 52.7
   }
  },
  "median_listed_when_pack": 15,
  "overlap": {
   "chatgpt_listings_in_maps_top20_pct": 55.2,
   "chatgpt_listings_in_maps_top3_pct": 14.9,
   "median_maps_rank_of_matched": 7,
   "matched_by_domain_n": 762,
   "matched_by_name_n": 13,
   "hand_checked_sample_n": 25,
   "hand_check_false_matches": 0
  },
  "maps_top3_listed_by_chatgpt_pct": 69.6,
  "maps_top3_n": 286,
  "links": {
   "listings_with_website_link_pct": 98.1,
   "google_listing_tag_pct_of_links": 23.2,
   "any_utm_pct_of_links": 23.2,
   "matched_with_link_n": 768,
   "identical_to_maps_link_pct": 93.2,
   "tagged_links_identical_to_maps_pct": 87.4,
   "tagged_matched_n": 191
  },
  "identity": {
   "matched_n": 775,
   "identical_name_pct": 95.6,
   "street_compared_n": 509,
   "street_number_and_name_match_pct": 92.3,
   "stuffed_names_n": 121,
   "stuffed_names_identical_pct": 85.1
  },
  "ratings": {
   "n": 775,
   "median_chatgpt_review_count": 138,
   "median_maps_review_count": 254,
   "identical_review_count_pct": 62.1,
   "identical_rating_pct": 78.8,
   "chatgpt_fewer_reviews_pct": 35.5,
   "median_abs_rating_gap": 0.0,
   "review_count_differs_pct": 37.9,
   "chatgpt_more_reviews_pct": 2.4,
   "differing_n": 294,
   "differing_within_2_reviews_n": 50,
   "differing_within_2_pct_of_differing": 17.0,
   "chatgpt_under_half_of_maps_n": 185,
   "chatgpt_under_half_pct_of_matched": 23.9
  },
  "chatgpt_listed_rating": {
   "n": 1403,
   "median": 4.9,
   "below_4_pct": 7.6,
   "with_rating_pct": 99.9
  },
  "text_sources": {
   "n": 308,
   "answers_with_sources_pct": 92.5,
   "top_domains": [
    [
     "birdeye.com",
     20,
     6.5
    ],
    [
     "starworks.com.au",
     13,
     4.2
    ],
    [
     "wordofmouth.com.au",
     11,
     3.6
    ],
    [
     "expertise.com",
     10,
     3.2
    ],
    [
     "clearlyrated.com",
     8,
     2.6
    ],
    [
     "clinicfinder.ca",
     7,
     2.3
    ],
    [
     "superlawyers.com",
     6,
     1.9
    ],
    [
     "checkatrade.com",
     5,
     1.6
    ],
    [
     "cqc.org.uk",
     5,
     1.6
    ],
    [
     "bestaccountantsaustralia.com.au",
     5,
     1.6
    ],
    [
     "trustanalytica.org",
     5,
     1.6
    ],
    [
     "clutch.co",
     5,
     1.6
    ],
    [
     "apil.org.uk",
     5,
     1.6
    ],
    [
     "lawsociety.org.uk",
     5,
     1.6
    ],
    [
     "bestinhood.com",
     4,
     1.3
    ],
    [
     "bestlawyers.com",
     4,
     1.3
    ],
    [
     "bestlawfirms.com",
     4,
     1.3
    ],
    [
     "consumeraffairs.com",
     4,
     1.3
    ],
    [
     "trustpilot.com",
     4,
     1.3
    ],
    [
     "businessfinancing.co.uk",
     4,
     1.3
    ]
   ],
   "types_pct": {
    "Other website": 77.6,
    "Review site or directory": 21.4,
    "Government": 0.6,
    "Forum, social or video": 0.3
   },
   "answers_citing_yelp_foursquare_or_tripadvisor": 0,
   "top_by_country": {
    "US": [
     [
      "expertise.com",
      10
     ],
     [
      "birdeye.com",
      9
     ],
     [
      "superlawyers.com",
      6
     ],
     [
      "clearlyrated.com",
      5
     ],
     [
      "consumeraffairs.com",
      4
     ],
     [
      "avvo.com",
      4
     ]
    ],
    "GB": [
     [
      "checkatrade.com",
      5
     ],
     [
      "cqc.org.uk",
      5
     ],
     [
      "apil.org.uk",
      5
     ],
     [
      "lawsociety.org.uk",
      5
     ],
     [
      "trustpilot.com",
      4
     ],
     [
      "businessfinancing.co.uk",
      4
     ]
    ],
    "CA": [
     [
      "birdeye.com",
      8
     ],
     [
      "clinicfinder.ca",
      7
     ],
     [
      "clutch.co",
      5
     ],
     [
      "bestlawfirms.com",
      4
     ],
     [
      "plumbing.ca",
      4
     ],
     [
      "bestlawyers.com",
      3
     ]
    ],
    "AU": [
     [
      "starworks.com.au",
      13
     ],
     [
      "wordofmouth.com.au",
      11
     ],
     [
      "bestaccountantsaustralia.com.au",
      5
     ],
     [
      "lawsociety.com.au",
      4
     ],
     [
      "birdeye.com",
      3
     ],
     [
      "hipages.com.au",
      3
     ]
    ]
   }
  }
 },
 "v1_2": {
  "version": "1.2",
  "units": "question = country|city|service (120); answer; listing; Maps entry x answer; business pair; citation",
  "clustering": "bootstrap resampling questions (2000 reps, seed 20260927)",
  "collections": {
   "d1": 120,
   "d2": 360,
   "d3": 0
  },
  "v1_reproduction": {
   "list_shown": {
    "k": 103,
    "n": 120,
    "not_applicable": 0,
    "share": 0.858333,
    "ci": [
     0.791667,
     0.916667
    ],
    "clusters": 120,
    "wilson": [
     0.784805,
     0.909631
    ],
    "pct": 85.8,
    "ci_pct": [
     79.2,
     91.7
    ]
   },
   "listings": 1405,
   "match_method": {
    "domain": 762,
    "none": 630,
    "name": 13
   },
   "in_maps_top20_v1": {
    "k": 775,
    "n": 1405,
    "not_applicable": 0,
    "share": 0.551601,
    "ci": [
     0.498594,
     0.604046
    ],
    "clusters": 103,
    "wilson": [
     0.525491,
     0.57743
    ],
    "pct": 55.2,
    "ci_pct": [
     49.9,
     60.4
    ]
   }
  },
  "entity_resolution": {
   "v1_matches": 7020,
   "v1_matches_confirmed_same_branch": 6699,
   "v1_matches_unverified": 4,
   "v1_matches_other_location": 317,
   "new_matches_not_in_v1": 7,
   "other_location_distinct_pairs": 83,
   "crosstab": {
    "domain": {
     "confirmed": 6614,
     "none": 0,
     "other_branch": 299,
     "unverified": 4
    },
    "name": {
     "confirmed": 85,
     "none": 0,
     "other_branch": 18,
     "unverified": 0
    },
    "none": {
     "confirmed": 7,
     "none": 5244,
     "other_branch": 0,
     "unverified": 0
    }
   }
  },
  "d1": {
   "answers": 120,
   "list_shown": {
    "k": 103,
    "n": 120,
    "not_applicable": 0,
    "share": 0.858333,
    "ci": [
     0.791667,
     0.916667
    ],
    "clusters": 120,
    "wilson": [
     0.784805,
     0.909631
    ],
    "pct": 85.8,
    "ci_pct": [
     79.2,
     91.7
    ]
   },
   "listings": 1405,
   "median_listings_when_list": 15.0,
   "cites_any_source": {
    "k": 111,
    "n": 120,
    "not_applicable": 0,
    "share": 0.925,
    "ci": [
     0.875,
     0.966667
    ],
    "clusters": 120,
    "wilson": [
     0.863591,
     0.960043
    ],
    "pct": 92.5,
    "ci_pct": [
     87.5,
     96.7
    ]
   },
   "citations": 308,
   "entity_class": {
    "confirmed": 747,
    "none": 629,
    "other_branch": 29
   },
   "concordance": {
    "name": {
     "k": 745,
     "n": 747,
     "not_applicable": 0,
     "share": 0.997323,
     "ci": [
      0.993307,
      1.0
     ],
     "clusters": 88,
     "wilson": [
      0.990291,
      0.999265
     ],
     "pct": 99.7,
     "ci_pct": [
      99.3,
      100.0
     ]
    },
    "url": {
     "k": 726,
     "n": 740,
     "not_applicable": 7,
     "share": 0.981081,
     "ci": [
      0.963758,
      0.994505
     ],
     "clusters": 88,
     "wilson": [
      0.968496,
      0.988698
     ],
     "pct": 98.1,
     "ci_pct": [
      96.4,
      99.5
     ]
    },
    "street": {
     "k": 490,
     "n": 491,
     "not_applicable": 256,
     "share": 0.997963,
     "ci": [
      0.993548,
      1.0
     ],
     "clusters": 83,
     "wilson": [
      0.988555,
      0.99964
     ],
     "pct": 99.8,
     "ci_pct": [
      99.4,
      100.0
     ]
    },
    "phone": {
     "k": 737,
     "n": 740,
     "not_applicable": 7,
     "share": 0.995946,
     "ci": [
      0.990704,
      1.0
     ],
     "clusters": 88,
     "wilson": [
      0.988149,
      0.99862
     ],
     "pct": 99.6,
     "ci_pct": [
      99.1,
      100.0
     ]
    },
    "rating": {
     "k": 608,
     "n": 747,
     "not_applicable": 0,
     "share": 0.813922,
     "ci": [
      0.754121,
      0.8687
     ],
     "clusters": 88,
     "wilson": [
      0.784434,
      0.840199
     ],
     "pct": 81.4,
     "ci_pct": [
      75.4,
      86.9
     ]
    },
    "votes": {
     "k": 493,
     "n": 747,
     "not_applicable": 0,
     "share": 0.659973,
     "ci": [
      0.564774,
      0.75
     ],
     "clusters": 88,
     "wilson": [
      0.625261,
      0.693049
     ],
     "pct": 66.0,
     "ci_pct": [
      56.5,
      75.0
     ]
    },
    "tagged_link": {
     "k": 171,
     "n": 179,
     "not_applicable": 0,
     "share": 0.955307,
     "ci": [
      0.897849,
      0.994624
     ],
     "clusters": 60,
     "wilson": [
      0.914301,
      0.977182
     ],
     "pct": 95.5,
     "ci_pct": [
      89.8,
      99.5
     ]
    },
    "stuffed_name": {
     "k": 115,
     "n": 115,
     "not_applicable": 0,
     "share": 1.0,
     "ci": [
      1.0,
      1.0
     ],
     "clusters": 63,
     "wilson": [
      0.968432,
      1.0
     ],
     "pct": 100.0,
     "ci_pct": [
      100.0,
      100.0
     ]
    },
    "reviews_lower_in_chatgpt_when_different": {
     "k": 243,
     "n": 254,
     "not_applicable": 0,
     "share": 0.956693,
     "ci": [
      0.932,
      0.979675
     ],
     "clusters": 41,
     "wilson": [
      0.924129,
      0.975649
     ],
     "pct": 95.7,
     "ci_pct": [
      93.2,
      98.0
     ]
    }
   },
   "coverage_chatgpt_to_maps": {
    "listings_present": {
     "k": 747,
     "n": 1405,
     "not_applicable": 0,
     "share": 0.531673,
     "ci": [
      0.477978,
      0.58542
     ],
     "clusters": 103,
     "wilson": [
      0.50553,
      0.557643
     ],
     "pct": 53.2,
     "ci_pct": [
      47.8,
      58.5
     ]
    },
    "listings_other_branch": {
     "k": 29,
     "n": 1405,
     "not_applicable": 0,
     "share": 0.020641,
     "ci": [
      0.012169,
      0.030389
     ],
     "clusters": 103,
     "wilson": [
      0.014409,
      0.029486
     ],
     "pct": 2.1,
     "ci_pct": [
      1.2,
      3.0
     ]
    }
   },
   "coverage_maps_to_chatgpt": {
    "top3": {
     "all_answers": {
      "k": 191,
      "n": 333,
      "not_applicable": 0,
      "share": 0.573574,
      "ci": [
       0.5,
       0.650146
      ],
      "clusters": 120,
      "wilson": [
       0.519913,
       0.625556
      ],
      "pct": 57.4,
      "ci_pct": [
       50.0,
       65.0
      ]
     },
     "answers_with_list": {
      "k": 191,
      "n": 282,
      "not_applicable": 0,
      "share": 0.677305,
      "ci": [
       0.605634,
       0.746622
      ],
      "clusters": 103,
      "wilson": [
       0.620673,
       0.729171
      ],
      "pct": 67.7,
      "ci_pct": [
       60.6,
       74.7
      ]
     }
    },
    "top10": {
     "all_answers": {
      "k": 515,
      "n": 1089,
      "not_applicable": 0,
      "share": 0.472911,
      "ci": [
       0.418519,
       0.526173
      ],
      "clusters": 120,
      "wilson": [
       0.443405,
       0.502607
      ],
      "pct": 47.3,
      "ci_pct": [
       41.9,
       52.6
      ]
     },
     "answers_with_list": {
      "k": 515,
      "n": 919,
      "not_applicable": 0,
      "share": 0.560392,
      "ci": [
       0.514412,
       0.608079
      ],
      "clusters": 103,
      "wilson": [
       0.528116,
       0.592164
      ],
      "pct": 56.0,
      "ci_pct": [
       51.4,
       60.8
      ]
     }
    },
    "top20": {
     "all_answers": {
      "k": 746,
      "n": 2169,
      "not_applicable": 0,
      "share": 0.343937,
      "ci": [
       0.302974,
       0.383152
      ],
      "clusters": 120,
      "wilson": [
       0.324238,
       0.364188
      ],
      "pct": 34.4,
      "ci_pct": [
       30.3,
       38.3
      ]
     },
     "answers_with_list": {
      "k": 746,
      "n": 1829,
      "not_applicable": 0,
      "share": 0.407873,
      "ci": [
       0.375713,
       0.44105
      ],
      "clusters": 103,
      "wilson": [
       0.385567,
       0.430566
      ],
      "pct": 40.8,
      "ci_pct": [
       37.6,
       44.1
      ]
     }
    },
    "rank4_10": {
     "all_answers": {
      "k": 324,
      "n": 756,
      "not_applicable": 0,
      "share": 0.428571,
      "ci": [
       0.376984,
       0.482804
      ],
      "clusters": 108,
      "wilson": [
       0.393744,
       0.464121
      ],
      "pct": 42.9,
      "ci_pct": [
       37.7,
       48.3
      ]
     },
     "answers_with_list": {
      "k": 324,
      "n": 637,
      "not_applicable": 0,
      "share": 0.508634,
      "ci": [
       0.461538,
       0.55573
      ],
      "clusters": 91,
      "wilson": [
       0.469876,
       0.547288
      ],
      "pct": 50.9,
      "ci_pct": [
       46.2,
       55.6
      ]
     }
    },
    "rank11_20": {
     "all_answers": {
      "k": 231,
      "n": 1080,
      "not_applicable": 0,
      "share": 0.213889,
      "ci": [
       0.17963,
       0.248148
      ],
      "clusters": 108,
      "wilson": [
       0.19047,
       0.239336
      ],
      "pct": 21.4,
      "ci_pct": [
       18.0,
       24.8
      ]
     },
     "answers_with_list": {
      "k": 231,
      "n": 910,
      "not_applicable": 0,
      "share": 0.253846,
      "ci": [
       0.21978,
       0.29011
      ],
      "clusters": 91,
      "wilson": [
       0.226645,
       0.283117
      ],
      "pct": 25.4,
      "ci_pct": [
       22.0,
       29.0
      ]
     }
    }
   },
   "ordering": {
    "answers": 87,
    "median_spearman": 0.285714,
    "mean_spearman": {
     "mean": 0.281862,
     "ci": [
      0.194693,
      0.36575
     ],
     "n": 87,
     "questions": 87,
     "value": 0.28,
     "pct": 28.2,
     "ci_value": [
      0.19,
      0.37
     ],
     "ci_pct": [
      19.5,
      36.6
     ]
    },
    "mean_kendall": {
     "mean": 0.216467,
     "ci": [
      0.142652,
      0.282744
     ],
     "n": 87,
     "questions": 87,
     "value": 0.22,
     "pct": 21.6,
     "ci_value": [
      0.14,
      0.28
     ],
     "ci_pct": [
      14.3,
      28.3
     ]
    },
    "share_positive": 0.770115,
    "first_listed_is_maps_top3": {
     "k": 36,
     "n": 103,
     "not_applicable": 0,
     "share": 0.349515,
     "ci": [
      0.262136,
      0.446602
     ],
     "clusters": 103,
     "wilson": [
      0.264351,
      0.4455
     ],
     "pct": 35.0,
     "ci_pct": [
      26.2,
      44.7
     ]
    }
   },
   "traceability": {
    "listings": 1405,
    "classes": {
     "traceable": 412,
     "not_traceable": 464,
     "partly_undetermined": 441,
     "undetermined": 88,
     "no_citations": 0
    },
    "class_shares": {
     "traceable": {
      "k": 412,
      "n": 1405,
      "not_applicable": 0,
      "share": 0.293238,
      "ci": [
       0.240938,
       0.348592
      ],
      "clusters": 103,
      "wilson": [
       0.270024,
       0.317581
      ],
      "pct": 29.3,
      "ci_pct": [
       24.1,
       34.9
      ]
     },
     "not_traceable": {
      "k": 464,
      "n": 1405,
      "not_applicable": 0,
      "share": 0.330249,
      "ci": [
       0.256612,
       0.405891
      ],
      "clusters": 103,
      "wilson": [
       0.30615,
       0.355274
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}