{
 "study": "s4",
 "version": "1.0",
 "collected": "2026-09-26",
 "statistics": {
  "n_keywords": 800,
  "collected": "2026-09-26",
  "location": "United States, English, desktop, Google.com",
  "n_question_keywords": 160,
  "s4_question_sample": {
   "n": 160,
   "with_ao": 157,
   "pct": 98.1,
   "by_industry": {
    "B2B software and technology": {
     "n": 20,
     "pct": 90.0
    },
    "Financial services and insurance": {
     "n": 20,
     "pct": 100.0
    },
    "Franchises and multi-location brands": {
     "n": 20,
     "pct": 100.0
    },
    "Healthcare and dental": {
     "n": 20,
     "pct": 100.0
    },
    "Home and local services": {
     "n": 20,
     "pct": 100.0
    },
    "Hospitality and travel": {
     "n": 20,
     "pct": 100.0
    },
    "Legal and professional services": {
     "n": 20,
     "pct": 100.0
    },
    "Retail and ecommerce": {
     "n": 20,
     "pct": 95.0
    }
   },
   "refs_median": 9
  },
  "s4_overall": {
   "n": 800,
   "with_ao": 486,
   "pct": 60.8
  },
  "s4_by_industry": {
   "B2B software and technology": {
    "n": 100,
    "with_ao": 96,
    "pct": 96.0
   },
   "Financial services and insurance": {
    "n": 100,
    "with_ao": 88,
    "pct": 88.0
   },
   "Franchises and multi-location brands": {
    "n": 100,
    "with_ao": 36,
    "pct": 36.0
   },
   "Healthcare and dental": {
    "n": 100,
    "with_ao": 43,
    "pct": 43.0
   },
   "Home and local services": {
    "n": 100,
    "with_ao": 53,
    "pct": 53.0
   },
   "Hospitality and travel": {
    "n": 100,
    "with_ao": 62,
    "pct": 62.0
   },
   "Legal and professional services": {
    "n": 100,
    "with_ao": 40,
    "pct": 40.0
   },
   "Retail and ecommerce": {
    "n": 100,
    "with_ao": 68,
    "pct": 68.0
   }
  },
  "s4_by_intent": {
   "commercial": {
    "n": 366,
    "with_ao": 238,
    "pct": 65.0
   },
   "informational": {
    "n": 181,
    "with_ao": 133,
    "pct": 73.5
   },
   "navigational": {
    "n": 88,
    "with_ao": 32,
    "pct": 36.4
   },
   "transactional": {
    "n": 165,
    "with_ao": 83,
    "pct": 50.3
   }
  },
  "s4_by_question": {
   "False": {
    "n": 785,
    "with_ao": 472,
    "pct": 60.1
   },
   "True": {
    "n": 15,
    "with_ao": 14,
    "pct": 93.3
   }
  },
  "s4_by_near_me": {
   "False": {
    "n": 725,
    "with_ao": 473,
    "pct": 65.2
   },
   "True": {
    "n": 75,
    "with_ao": 13,
    "pct": 17.3
   }
  },
  "s4_by_stratum": {
   "head": {
    "n": 320,
    "with_ao": 172,
    "pct": 53.8
   },
   "tail": {
    "n": 480,
    "with_ao": 314,
    "pct": 65.4
   }
  },
  "s4_by_wordcount": {
   "1-2 words": {
    "n": 91,
    "with_ao": 49,
    "pct": 53.8
   },
   "3 words": {
    "n": 259,
    "with_ao": 152,
    "pct": 58.7
   },
   "4 words": {
    "n": 288,
    "with_ao": 172,
    "pct": 59.7
   },
   "5+ words": {
    "n": 162,
    "with_ao": 113,
    "pct": 69.8
   }
  },
  "s4_by_volume": {
   "100-999": {
    "n": 45,
    "with_ao": 35,
    "pct": 77.8
   },
   "1,000-9,999": {
    "n": 120,
    "with_ao": 81,
    "pct": 67.5
   },
   "10,000+": {
    "n": 635,
    "with_ao": 370,
    "pct": 58.3
   }
  },
  "s4_by_local_pack": {
   "False": {
    "n": 525,
    "with_ao": 426,
    "pct": 81.1
   },
   "True": {
    "n": 275,
    "with_ao": 60,
    "pct": 21.8
   }
  },
  "s4_head_only_pct": 53.8,
  "s4_refs_per_ao": {
   "median": 8.0,
   "mean": 8.3,
   "zero_refs_pct": 1.0
  },
  "s4_serp_features_pct": {
   "organic": 100.0,
   "people_also_ask": 95.0,
   "related_searches": 85.9,
   "ai_overview": 60.8,
   "local_pack": 34.4,
   "video": 16.0,
   "popular_products": 12.6,
   "perspectives": 12.2,
   "images": 11.9,
   "discussions_and_forums": 7.2,
   "product_considerations": 4.6,
   "knowledge_graph": 4.1,
   "hotels_pack": 3.9,
   "short_videos": 2.4,
   "google_reviews": 2.4,
   "recipes": 1.4,
   "jobs": 1.1,
   "carousel": 0.9,
   "people_also_search": 0.6,
   "compare_sites": 0.4
  },
  "s4_volume_weighted_pct": 40.8,
  "s4_derived": {
   "median_volume": 165000.0,
   "min_volume": 140,
   "local_pack_ratio": 3.7,
   "question_vs_main_pts": 37.3,
   "weighted_vs_unweighted_pts": 20.0,
   "b2b_vs_franchise_pts": 60.0,
   "local_pack_n": 275,
   "local_pack_with_ao": 60
  }
 }
}