{
 "study": "s4",
 "version": "1.1",
 "collected": "2026-09-26",
 "matched_collected": "2026-09-28",
 "reanalyzed": "2026-09-28",
 "statistics": {
  "reanalyzed": "2026-09-28",
  "collected": "2026-09-26",
  "matched_collected": "2026-09-28",
  "n_main": 800,
  "n_questions": 160,
  "n_seeds": 32,
  "overall": {
   "n": 800,
   "with_ao": 486,
   "pct": 60.8,
   "ci95": [
    50.1,
    71.5
   ]
  },
  "questions": {
   "n": 160,
   "with_ao": 157,
   "pct": 98.1,
   "ci95": [
    95.4,
    100.0
   ]
  },
  "volume_weighted": {
   "pct": 40.8,
   "ci95": [
    24.8,
    62.7
   ]
  },
  "by_industry": {
   "B2B software and technology": {
    "n": 100,
    "with_ao": 96,
    "pct": 96.0,
    "ci95": [
     85.9,
     100.0
    ]
   },
   "Financial services and insurance": {
    "n": 100,
    "with_ao": 88,
    "pct": 88.0,
    "ci95": [
     79.5,
     92.5
    ]
   },
   "Franchises and multi-location brands": {
    "n": 100,
    "with_ao": 36,
    "pct": 36.0,
    "ci95": [
     18.6,
     64.6
    ]
   },
   "Healthcare and dental": {
    "n": 100,
    "with_ao": 43,
    "pct": 43.0,
    "ci95": [
     26.9,
     75.8
    ]
   },
   "Home and local services": {
    "n": 100,
    "with_ao": 53,
    "pct": 53.0,
    "ci95": [
     34.0,
     69.8
    ]
   },
   "Hospitality and travel": {
    "n": 100,
    "with_ao": 62,
    "pct": 62.0,
    "ci95": [
     41.4,
     90.9
    ]
   },
   "Legal and professional services": {
    "n": 100,
    "with_ao": 40,
    "pct": 40.0,
    "ci95": [
     25.9,
     56.6
    ]
   },
   "Retail and ecommerce": {
    "n": 100,
    "with_ao": 68,
    "pct": 68.0,
    "ci95": [
     39.5,
     85.5
    ]
   }
  },
  "by_intent": {
   "commercial": {
    "n": 366,
    "with_ao": 238,
    "pct": 65.0
   },
   "informational": {
    "n": 181,
    "with_ao": 133,
    "pct": 73.5
   },
   "navigational": {
    "n": 88,
    "with_ao": 32,
    "pct": 36.4
   },
   "transactional": {
    "n": 165,
    "with_ao": 83,
    "pct": 50.3
   }
  },
  "by_local_pack": {
   "False": {
    "n": 525,
    "with_ao": 426,
    "pct": 81.1
   },
   "True": {
    "n": 275,
    "with_ao": 60,
    "pct": 21.8
   }
  },
  "by_near_me": {
   "False": {
    "n": 725,
    "with_ao": 473,
    "pct": 65.2
   },
   "True": {
    "n": 75,
    "with_ao": 13,
    "pct": 17.3
   }
  },
  "by_stratum": {
   "head": {
    "n": 320,
    "with_ao": 172,
    "pct": 53.8
   },
   "tail": {
    "n": 480,
    "with_ao": 314,
    "pct": 65.4
   }
  },
  "composition_by_industry": {
   "B2B software and technology": {
    "local_pack_pct": 2.0,
    "informational_or_commercial_pct": 100.0,
    "navigational_or_transactional_pct": 0.0,
    "median_words": 3.5
   },
   "Financial services and insurance": {
    "local_pack_pct": 18.0,
    "informational_or_commercial_pct": 94.0,
    "navigational_or_transactional_pct": 6.0,
    "median_words": 4.0
   },
   "Franchises and multi-location brands": {
    "local_pack_pct": 56.0,
    "informational_or_commercial_pct": 48.0,
    "navigational_or_transactional_pct": 52.0,
    "median_words": 3.0
   },
   "Healthcare and dental": {
    "local_pack_pct": 60.0,
    "informational_or_commercial_pct": 61.0,
    "navigational_or_transactional_pct": 39.0,
    "median_words": 4.0
   },
   "Home and local services": {
    "local_pack_pct": 49.0,
    "informational_or_commercial_pct": 49.0,
    "navigational_or_transactional_pct": 51.0,
    "median_words": 4.0
   },
   "Hospitality and travel": {
    "local_pack_pct": 0.0,
    "informational_or_commercial_pct": 58.0,
    "navigational_or_transactional_pct": 42.0,
    "median_words": 4.0
   },
   "Legal and professional services": {
    "local_pack_pct": 70.0,
    "informational_or_commercial_pct": 97.0,
    "navigational_or_transactional_pct": 3.0,
    "median_words": 4.0
   },
   "Retail and ecommerce": {
    "local_pack_pct": 20.0,
    "informational_or_commercial_pct": 40.0,
    "navigational_or_transactional_pct": 60.0,
    "median_words": 3.0
   }
  },
  "model": {
   "formula": "logit P(AI Overview) ~ industry + intent + local pack + near me + words + log10 volume",
   "n": 800,
   "clusters": 32,
   "pseudo_r2": 0.356,
   "pseudo_r2_industry_only": 0.155,
   "odds_ratios": {
    "industry: B2B software and technology": {
     "odds_ratio": 5.17,
     "ci95": [
      1.14,
      23.44
     ],
     "p": 0.0333
    },
    "industry: Financial services and insurance": {
     "odds_ratio": 3.18,
     "ci95": [
      1.3,
      7.81
     ],
     "p": 0.0115
    },
    "industry: Franchises and multi-location brands": {
     "odds_ratio": 0.52,
     "ci95": [
      0.25,
      1.07
     ],
     "p": 0.0741
    },
    "industry: Healthcare and dental": {
     "odds_ratio": 0.89,
     "ci95": [
      0.45,
      1.76
     ],
     "p": 0.7427
    },
    "industry: Hospitality and travel": {
     "odds_ratio": 0.38,
     "ci95": [
      0.12,
      1.15
     ],
     "p": 0.0863
    },
    "industry: Legal and professional services": {
     "odds_ratio": 0.62,
     "ci95": [
      0.34,
      1.12
     ],
     "p": 0.1128
    },
    "industry: Retail and ecommerce": {
     "odds_ratio": 1.19,
     "ci95": [
      0.49,
      2.92
     ],
     "p": 0.7009
    },
    "intent: informational": {
     "odds_ratio": 0.61,
     "ci95": [
      0.3,
      1.24
     ],
     "p": 0.1729
    },
    "intent: navigational": {
     "odds_ratio": 0.62,
     "ci95": [
      0.29,
      1.34
     ],
     "p": 0.2276
    },
    "intent: transactional": {
     "odds_ratio": 0.44,
     "ci95": [
      0.22,
      0.88
     ],
     "p": 0.021
    },
    "local_pack": {
     "odds_ratio": 0.07,
     "ci95": [
      0.04,
      0.13
     ],
     "p": 0.0
    },
    "near_me": {
     "odds_ratio": 0.27,
     "ci95": [
      0.12,
      0.62
     ],
     "p": 0.0022
    },
    "words": {
     "odds_ratio": 1.31,
     "ci95": [
      1.05,
      1.64
     ],
     "p": 0.0166
    },
    "log10_volume": {
     "odds_ratio": 0.89,
     "ci95": [
      0.63,
      1.26
     ],
     "p": 0.5222
    }
   },
   "average_marginal_effects_pts": {
    "industry: B2B software and technology": {
     "pts": 22.7,
     "ci95": [
      1.7,
      43.6
     ]
    },
    "industry: Financial services and insurance": {
     "pts": 16.0,
     "ci95": [
      3.6,
      28.3
     ]
    },
    "industry: Franchises and multi-location brands": {
     "pts": -9.1,
     "ci95": [
      -19.0,
      0.9
     ]
    },
    "industry: Healthcare and dental": {
     "pts": -1.6,
     "ci95": [
      -11.0,
      7.8
     ]
    },
    "industry: Hospitality and travel": {
     "pts": -13.5,
     "ci95": [
      -29.0,
      2.0
     ]
    },
    "industry: Legal and professional services": {
     "pts": -6.7,
     "ci95": [
      -14.8,
      1.4
     ]
    },
    "industry: Retail and ecommerce": {
     "pts": 2.4,
     "ci95": [
      -9.9,
      14.7
     ]
    },
    "intent: informational": {
     "pts": -6.8,
     "ci95": [
      -16.5,
      2.9
     ]
    },
    "intent: navigational": {
     "pts": -6.5,
     "ci95": [
      -17.0,
      4.0
     ]
    },
    "intent: transactional": {
     "pts": -11.2,
     "ci95": [
      -20.3,
      -2.2
     ]
    },
    "local_pack": {
     "pts": -36.4,
     "ci95": [
      -41.1,
      -31.6
     ]
    },
    "near_me": {
     "pts": -18.0,
     "ci95": [
      -29.5,
      -6.6
     ]
    },
    "words": {
     "pts": 3.8,
     "ci95": [
      0.7,
      6.9
     ]
    },
    "log10_volume": {
     "pts": -1.6,
     "ci95": [
      -6.4,
      3.2
     ]
    }
   },
   "wald": {
    "industry": {
     "chi2": 34.2,
     "df": 7,
     "p": 1.6e-05
    },
    "intent": {
     "chi2": 5.5,
     "df": 3,
     "p": 0.14
    }
   },
   "industry_raw_pct": {
    "B2B software and technology": 96.0,
    "Financial services and insurance": 88.0,
    "Franchises and multi-location brands": 36.0,
    "Healthcare and dental": 43.0,
    "Home and local services": 53.0,
    "Hospitality and travel": 62.0,
    "Legal and professional services": 40.0,
    "Retail and ecommerce": 68.0
   },
   "industry_adjusted_pct": {
    "B2B software and technology": 83.0,
    "Financial services and insurance": 77.7,
    "Franchises and multi-location brands": 51.8,
    "Healthcare and dental": 60.5,
    "Home and local services": 62.2,
    "Hospitality and travel": 46.3,
    "Legal and professional services": 54.6,
    "Retail and ecommerce": 64.8
   },
   "industry_raw_range_pts": 60.0,
   "industry_adjusted_range_pts": 36.7,
   "industry_range_explained_pct": 39.0,
   "local_pack_adjusted": {
    "with_pct": 30.7,
    "without_pct": 78.6
   },
   "interactions": {
    "words_x_intent": {
     "chi2": 2.2,
     "df": 3,
     "p": 0.54
    },
    "local_pack_x_industry": {
     "chi2": 9.3,
     "df": 5,
     "p": 0.099,
     "industries": [
      "Financial services and insurance",
      "Franchises and multi-location brands",
      "Healthcare and dental",
      "Home and local services",
      "Legal and professional services",
      "Retail and ecommerce"
     ],
     "n": 600
    }
   },
   "sensitivity_stratum": {
    "odds_ratio": 0.8,
    "ci95": [
     0.41,
     1.56
    ],
    "p": 0.516
   }
  },
  "local_pack_by_industry": {
   "B2B software and technology": {
    "with_n": 2,
    "with_pct": 50.0,
    "without_n": 98,
    "without_pct": 96.9
   },
   "Financial services and insurance": {
    "with_n": 18,
    "with_pct": 55.6,
    "without_n": 82,
    "without_pct": 95.1
   },
   "Franchises and multi-location brands": {
    "with_n": 56,
    "with_pct": 7.1,
    "without_n": 44,
    "without_pct": 72.7
   },
   "Healthcare and dental": {
    "with_n": 60,
    "with_pct": 13.3,
    "without_n": 40,
    "without_pct": 87.5
   },
   "Home and local services": {
    "with_n": 49,
    "with_pct": 28.6,
    "without_n": 51,
    "without_pct": 76.5
   },
   "Hospitality and travel": {
    "with_n": 0,
    "with_pct": null,
    "without_n": 100,
    "without_pct": 62.0
   },
   "Legal and professional services": {
    "with_n": 70,
    "with_pct": 24.3,
    "without_n": 30,
    "without_pct": 76.7
   },
   "Retail and ecommerce": {
    "with_n": 20,
    "with_pct": 30.0,
    "without_n": 80,
    "without_pct": 77.5
   }
  },
  "predictive_auc": {
   "Intent label only": 0.581,
   "Query text only (words, near me, price, best/top)": 0.635,
   "Intent + query text": 0.669,
   "Intent + query text + local pack shown": 0.832,
   "Industry only": 0.586,
   "Everything (incl. industry and volume)": 0.845
  },
  "lexical": {
   "price or cost word": {
    "n": 31,
    "pct": 100.0,
    "without_pct": 59.2
   },
   "best or top": {
    "n": 11,
    "pct": 81.8,
    "without_pct": 60.5
   },
   "comparison word": {
    "n": 3,
    "pct": 100.0,
    "without_pct": 60.6
   },
   "near me": {
    "n": 75,
    "pct": 17.3,
    "without_pct": 65.2
   }
  },
  "by_volume_quintile": {
   "Q1": {
    "n": 149,
    "pct": 70.5,
    "min_volume": 140,
    "max_volume": 8100
   },
   "Q2": {
    "n": 165,
    "pct": 64.2,
    "min_volume": 9900,
    "max_volume": 60500
   },
   "Q3": {
    "n": 126,
    "pct": 65.9,
    "min_volume": 74000,
    "max_volume": 165000
   },
   "Q4": {
    "n": 196,
    "pct": 50.5,
    "min_volume": 201000,
    "max_volume": 550000
   },
   "Q5": {
    "n": 164,
    "pct": 56.7,
    "min_volume": 673000,
    "max_volume": 45500000
   }
  },
  "denominator": {
   "keyword_share_pct": 60.8,
   "volume_weighted_pct": 40.8,
   "highest_volume_stratum_pct": 53.8,
   "random_stratum_pct": 65.4,
   "question_sample_pct": 98.1,
   "top10_keywords_share_of_volume_pct": 38.4,
   "top10_keywords_with_ao": 2
  },
  "standardized": {
   "local_pack_0pct": 78.6,
   "local_pack_25pct": 66.1,
   "local_pack_50pct": 53.6
  },
  "sampling_frames": {
   "all_800": 60.8,
   "volume_weighted": 40.8,
   "highest_volume_320": 53.8,
   "random_480": 65.4,
   "no_local_pack": 81.1,
   "local_pack": 21.8,
   "questions_160": 98.1
  },
  "question_within_seed": {
   "seeds": 30,
   "mean_gap_pts": 31.8,
   "seeds_question_higher": 25,
   "median_words_questions": 6.0,
   "median_words_main": 4.0
  },
  "matched": {
   "n_bases": 96,
   "n_searches": 288,
   "rate_pct": {
    "K": 59.4,
    "Q": 93.8,
    "L": 87.5
   },
   "median_words": {
    "K": 4.0,
    "Q": 8.0,
    "L": 9.0
   },
   "K_vs_Q": {
    "only_second": 34,
    "only_first": 1,
    "p": 2.1e-09
   },
   "K_vs_L": {
    "only_second": 28,
    "only_first": 1,
    "p": 1.1e-07
   },
   "L_vs_Q": {
    "only_second": 10,
    "only_first": 4,
    "p": 0.18
   },
   "local_pack_pct": {
    "K": 35.4,
    "Q": 9.4,
    "L": 11.5
   },
   "K_no_ao_n": 39,
   "K_no_ao_then_Q_pct": 87.2,
   "K_no_ao_then_L_pct": 71.8,
   "K_local_pack_n": 34,
   "K_local_pack_then_Q_pct": 88.2,
   "by_industry": {
    "B2B software and technology": {
     "K": 91.7,
     "Q": 100.0,
     "L": 91.7
    },
    "Financial services and insurance": {
     "K": 91.7,
     "Q": 100.0,
     "L": 100.0
    },
    "Franchises and multi-location brands": {
     "K": 41.7,
     "Q": 83.3,
     "L": 100.0
    },
    "Healthcare and dental": {
     "K": 58.3,
     "Q": 100.0,
     "L": 91.7
    },
    "Home and local services": {
     "K": 41.7,
     "Q": 75.0,
     "L": 66.7
    },
    "Hospitality and travel": {
     "K": 66.7,
     "Q": 91.7,
     "L": 83.3
    },
    "Legal and professional services": {
     "K": 33.3,
     "Q": 100.0,
     "L": 75.0
    },
    "Retail and ecommerce": {
     "K": 50.0,
     "Q": 100.0,
     "L": 91.7
    }
   },
   "form_model_with_words": {
    "formula": "logit ao ~ form + words, SE clustered by base keyword",
    "Q_vs_K_or": 5.48,
    "Q_vs_K_p": 0.029,
    "L_vs_K_or": 2.35,
    "L_vs_K_p": 0.26,
    "words_or": 1.15,
    "words_p": 0.34
   }
  },
  "stability": {
   "n": 96,
   "day1_pct": 61.5,
   "day2_pct": 59.4,
   "same_outcome_pct": 83.3,
   "flips": 16,
   "gained": 7,
   "lost": 9,
   "local_pack_same_pct": 96.9,
   "citations_both_days_n": 50,
   "citation_url_jaccard_median": 0.43,
   "citation_domain_jaccard_median": 0.58
  },
  "citations": {
   "n_overviews": 643,
   "n_citations": 5449,
   "mean": 8.5,
   "median": 8,
   "iqr": [
    6.0,
    10.0
   ],
   "min": 0,
   "max": 29,
   "zero_pct": 0.8,
   "median_by_intent": {
    "commercial": 8.0,
    "informational": 8,
    "navigational": 5.5,
    "transactional": 8
   },
   "median_questions": 9,
   "median_by_industry": {
    "B2B software and technology": 9.0,
    "Financial services and insurance": 7.0,
    "Franchises and multi-location brands": 8.0,
    "Healthcare and dental": 8,
    "Home and local services": 8,
    "Hospitality and travel": 6.5,
    "Legal and professional services": 8.5,
    "Retail and ecommerce": 9
   }
  },
  "source_types_pct": {
   "Other website": 59.4,
   "Forum, social or video": 21.2,
   "Google property": 12.0,
   "Review site or directory": 2.4,
   "Government": 1.5,
   "Marketplace or retailer": 1.5,
   "Education": 1.2,
   "Wikipedia": 0.8
  },
  "source_types_by_intent_pct": {
   "informational": {
    "Wikipedia": 1.0,
    "Forum, social or video": 23.9,
    "Other website": 64.1,
    "Review site or directory": 2.2,
    "Government": 2.9,
    "Google property": 2.1,
    "Education": 3.7,
    "Marketplace or retailer": 0.2
   },
   "commercial": {
    "Wikipedia": 1.0,
    "Forum, social or video": 19.6,
    "Other website": 64.0,
    "Review site or directory": 2.3,
    "Government": 0.4,
    "Google property": 12.2,
    "Education": 0.2,
    "Marketplace or retailer": 0.3
   },
   "transactional": {
    "Wikipedia": 0.8,
    "Forum, social or video": 16.8,
    "Other website": 33.9,
    "Review site or directory": 1.6,
    "Government": 1.2,
    "Google property": 37.9,
    "Education": 0.0,
    "Marketplace or retailer": 7.9
   },
   "navigational": {
    "Wikipedia": 1.0,
    "Forum, social or video": 13.8,
    "Other website": 51.2,
    "Review site or directory": 5.4,
    "Government": 2.5,
    "Google property": 25.6,
    "Education": 0.5,
    "Marketplace or retailer": 0.0
   }
  },
  "source_types_questions_pct": {
   "Wikipedia": 0.2,
   "Forum, social or video": 24.6,
   "Other website": 63.9,
   "Review site or directory": 2.7,
   "Government": 2.1,
   "Google property": 3.9,
   "Education": 1.6,
   "Marketplace or retailer": 1.0
  },
  "overlap": {
   "n_overviews": 638,
   "n_citations": 5449,
   "url_in_top10_pct": 30.2,
   "url_in_top10_ci95": [
    26.8,
    33.9
   ],
   "domain_in_top10_pct": 44.3,
   "domain_in_top10_ci95": [
    40.4,
    48.1
   ],
   "url_outside_top10_pct": 69.8,
   "domain_outside_top10_pct": 55.7,
   "overviews_citing_no_top10_url_pct": 20.2,
   "overviews_citing_no_top10_domain_pct": 10.0,
   "top10_urls_cited_pct": 31.2,
   "top10_cited_by_position_pct": {
    "1-1": 50.0,
    "2-3": 37.6,
    "4-6": 27.8,
    "7-10": 21.8
   },
   "by_intent_url_in_top10_pct": {
    "informational": 34.8,
    "commercial": 28.8,
    "transactional": 18.3,
    "navigational": 32.5
   },
   "questions_url_in_top10_pct": 34.5,
   "by_industry_url_in_top10_pct": {
    "B2B software and technology": 24.8,
    "Financial services and insurance": 37.2,
    "Franchises and multi-location brands": 31.8,
    "Healthcare and dental": 36.9,
    "Home and local services": 26.7,
    "Hospitality and travel": 32.4,
    "Legal and professional services": 36.6,
    "Retail and ecommerce": 21.9
   },
   "by_type_url_in_top10_pct": {
    "Forum, social or video": 11.0,
    "Other website": 41.1,
    "Review site or directory": 39.4,
    "Government": 49.4,
    "Google property": 1.5,
    "Education": 41.2,
    "Marketplace or retailer": 50.6
   }
  },
  "top_domains": [
   {
    "domain": "youtube.com",
    "overviews": 401,
    "pct_of_overviews": 62.4
   },
   {
    "domain": "reddit.com",
    "overviews": 140,
    "pct_of_overviews": 21.8
   },
   {
    "domain": "google.com",
    "overviews": 133,
    "pct_of_overviews": 20.7
   },
   {
    "domain": "nerdwallet.com",
    "overviews": 71,
    "pct_of_overviews": 11.0
   },
   {
    "domain": "facebook.com",
    "overviews": 53,
    "pct_of_overviews": 8.2
   },
   {
    "domain": "libertymutual.com",
    "overviews": 46,
    "pct_of_overviews": 7.2
   },
   {
    "domain": "usnews.com",
    "overviews": 43,
    "pct_of_overviews": 6.7
   },
   {
    "domain": "allstate.com",
    "overviews": 37,
    "pct_of_overviews": 5.8
   },
   {
    "domain": "wikipedia.org",
    "overviews": 36,
    "pct_of_overviews": 5.6
   },
   {
    "domain": "hubspot.com",
    "overviews": 34,
    "pct_of_overviews": 5.3
   }
  ],
  "grounding": {
   "n_sampled": 120,
   "n_fetched": 97,
   "unavailable": 23,
   "unavailable_by_type": {
    "Other website": 7,
    "Forum, social or video": 10,
    "Google property": 6
   },
   "coder_a_pct": {
    "supported": 50.5,
    "partial": 17.5,
    "not_supported": 16.5,
    "unclear": 15.5
   },
   "coder_b_pct": {
    "supported": 50.5,
    "partial": 20.6,
    "not_supported": 9.3,
    "unclear": 19.6
   },
   "agreement_pct": 86.6,
   "kappa": 0.8,
   "n_agreed": 84,
   "agreed_counts": {
    "supported": 47,
    "partial": 15,
    "not_supported": 9,
    "unclear": 13
   },
   "n_agreed_judgeable": 71,
   "agreed_judgeable_pct": {
    "supported": 66.2,
    "partial": 21.1,
    "not_supported": 12.7
   },
   "either_coder_not_supported": 16,
   "both_supported_pct_of_fetched": 48.5,
   "rate_not_fully_supported_agreed_pct": 33.8
  },
  "derived": {
   "local_pack_ratio": 3.7,
   "weighted_vs_unweighted_pts": 20.0,
   "question_vs_main_pts": 37.3,
   "b2b_vs_franchise_pts": 60.0,
   "local_pack_adjusted_gap_pts": 47.9,
   "matched_Q_minus_K_pts": 34.4,
   "matched_L_minus_K_pts": 28.1,
   "matched_Q_minus_L_pts": 6.3,
   "median_volume": 165000.0,
   "min_volume": 140
  }
 },
 "version_1_0_statistics": {
  "n_keywords": 800,
  "collected": "2026-09-26",
  "location": "United States, English, desktop, Google.com",
  "n_question_keywords": 160,
  "s4_question_sample": {
   "n": 160,
   "with_ao": 157,
   "pct": 98.1,
   "by_industry": {
    "B2B software and technology": {
     "n": 20,
     "pct": 90.0
    },
    "Financial services and insurance": {
     "n": 20,
     "pct": 100.0
    },
    "Franchises and multi-location brands": {
     "n": 20,
     "pct": 100.0
    },
    "Healthcare and dental": {
     "n": 20,
     "pct": 100.0
    },
    "Home and local services": {
     "n": 20,
     "pct": 100.0
    },
    "Hospitality and travel": {
     "n": 20,
     "pct": 100.0
    },
    "Legal and professional services": {
     "n": 20,
     "pct": 100.0
    },
    "Retail and ecommerce": {
     "n": 20,
     "pct": 95.0
    }
   },
   "refs_median": 9
  },
  "s4_overall": {
   "n": 800,
   "with_ao": 486,
   "pct": 60.8
  },
  "s4_by_industry": {
   "B2B software and technology": {
    "n": 100,
    "with_ao": 96,
    "pct": 96.0
   },
   "Financial services and insurance": {
    "n": 100,
    "with_ao": 88,
    "pct": 88.0
   },
   "Franchises and multi-location brands": {
    "n": 100,
    "with_ao": 36,
    "pct": 36.0
   },
   "Healthcare and dental": {
    "n": 100,
    "with_ao": 43,
    "pct": 43.0
   },
   "Home and local services": {
    "n": 100,
    "with_ao": 53,
    "pct": 53.0
   },
   "Hospitality and travel": {
    "n": 100,
    "with_ao": 62,
    "pct": 62.0
   },
   "Legal and professional services": {
    "n": 100,
    "with_ao": 40,
    "pct": 40.0
   },
   "Retail and ecommerce": {
    "n": 100,
    "with_ao": 68,
    "pct": 68.0
   }
  },
  "s4_by_intent": {
   "commercial": {
    "n": 366,
    "with_ao": 238,
    "pct": 65.0
   },
   "informational": {
    "n": 181,
    "with_ao": 133,
    "pct": 73.5
   },
   "navigational": {
    "n": 88,
    "with_ao": 32,
    "pct": 36.4
   },
   "transactional": {
    "n": 165,
    "with_ao": 83,
    "pct": 50.3
   }
  },
  "s4_by_question": {
   "False": {
    "n": 785,
    "with_ao": 472,
    "pct": 60.1
   },
   "True": {
    "n": 15,
    "with_ao": 14,
    "pct": 93.3
   }
  },
  "s4_by_near_me": {
   "False": {
    "n": 725,
    "with_ao": 473,
    "pct": 65.2
   },
   "True": {
    "n": 75,
    "with_ao": 13,
    "pct": 17.3
   }
  },
  "s4_by_stratum": {
   "head": {
    "n": 320,
    "with_ao": 172,
    "pct": 53.8
   },
   "tail": {
    "n": 480,
    "with_ao": 314,
    "pct": 65.4
   }
  },
  "s4_by_wordcount": {
   "1-2 words": {
    "n": 91,
    "with_ao": 49,
    "pct": 53.8
   },
   "3 words": {
    "n": 259,
    "with_ao": 152,
    "pct": 58.7
   },
   "4 words": {
    "n": 288,
    "with_ao": 172,
    "pct": 59.7
   },
   "5+ words": {
    "n": 162,
    "with_ao": 113,
    "pct": 69.8
   }
  },
  "s4_by_volume": {
   "100-999": {
    "n": 45,
    "with_ao": 35,
    "pct": 77.8
   },
   "1,000-9,999": {
    "n": 120,
    "with_ao": 81,
    "pct": 67.5
   },
   "10,000+": {
    "n": 635,
    "with_ao": 370,
    "pct": 58.3
   }
  },
  "s4_by_local_pack": {
   "False": {
    "n": 525,
    "with_ao": 426,
    "pct": 81.1
   },
   "True": {
    "n": 275,
    "with_ao": 60,
    "pct": 21.8
   }
  },
  "s4_head_only_pct": 53.8,
  "s4_refs_per_ao": {
   "median": 8.0,
   "mean": 8.3,
   "zero_refs_pct": 1.0
  },
  "s4_serp_features_pct": {
   "organic": 100.0,
   "people_also_ask": 95.0,
   "related_searches": 85.9,
   "ai_overview": 60.8,
   "local_pack": 34.4,
   "video": 16.0,
   "popular_products": 12.6,
   "perspectives": 12.2,
   "images": 11.9,
   "discussions_and_forums": 7.2,
   "product_considerations": 4.6,
   "knowledge_graph": 4.1,
   "hotels_pack": 3.9,
   "short_videos": 2.4,
   "google_reviews": 2.4,
   "recipes": 1.4,
   "jobs": 1.1,
   "carousel": 0.9,
   "people_also_search": 0.6,
   "compare_sites": 0.4
  },
  "s4_volume_weighted_pct": 40.8,
  "s4_derived": {
   "median_volume": 165000.0,
   "min_volume": 140,
   "local_pack_ratio": 3.7,
   "question_vs_main_pts": 37.3,
   "weighted_vs_unweighted_pts": 20.0,
   "b2b_vs_franchise_pts": 60.0,
   "local_pack_n": 275,
   "local_pack_with_ao": 60
  }
 }
}