{
 "study": "s5",
 "version": "1.1",
 "collected": "2026-09-26",
 "statistics": {
  "n_keywords": 800,
  "collected": "2026-09-26",
  "location": "United States, English, desktop, Google.com",
  "n_question_keywords": 160,
  "s4_overall": {
   "n": 800,
   "with_ao": 486,
   "pct": 60.8
  },
  "s4_refs_per_ao": {
   "median": 8.0,
   "mean": 8.3,
   "zero_refs_pct": 1.0
  },
  "s5_n_ao_with_refs": 481,
  "s5_n_citations": 4051,
  "s5_overlap": {
   "cited_url_in_top10_pct": 28.7,
   "cited_domain_in_top10_pct": 43.0,
   "cited_domain_not_in_top10_pct_excl_google": 43.1,
   "ao_citing_at_least_one_top10_url_pct": 78.8,
   "ao_citing_rank1_url_pct": 49.5,
   "top10_positions_of_cited_urls": {
    "1": 238,
    "2": 179,
    "3": 161,
    "4": 137,
    "5": 122,
    "6": 110,
    "7": 99,
    "8": 75,
    "9": 42,
    "10": 1
   }
  },
  "s5_top_domains": [
   [
    "youtube.com",
    638,
    15.7
   ],
   [
    "google.com",
    602,
    14.9
   ],
   [
    "reddit.com",
    89,
    2.2
   ],
   [
    "hp.com",
    60,
    1.5
   ],
   [
    "nerdwallet.com",
    50,
    1.2
   ],
   [
    "facebook.com",
    49,
    1.2
   ],
   [
    "salesforce.com",
    40,
    1.0
   ],
   [
    "libertymutual.com",
    38,
    0.9
   ],
   [
    "wikipedia.org",
    38,
    0.9
   ],
   [
    "allstate.com",
    36,
    0.9
   ],
   [
    "zapier.com",
    34,
    0.8
   ],
   [
    "thezebra.com",
    30,
    0.7
   ],
   [
    "hubspot.com",
    30,
    0.7
   ],
   [
    "progressive.com",
    29,
    0.7
   ],
   [
    "zoho.com",
    27,
    0.7
   ],
   [
    "usnews.com",
    26,
    0.6
   ],
   [
    "rocketmortgage.com",
    24,
    0.6
   ],
   [
    "nationwide.com",
    23,
    0.6
   ],
   [
    "bankrate.com",
    22,
    0.5
   ],
   [
    "geico.com",
    22,
    0.5
   ],
   [
    "microsoft.com",
    22,
    0.5
   ],
   [
    "homedepot.com",
    20,
    0.5
   ],
   [
    "forbes.com",
    20,
    0.5
   ],
   [
    "aa.com",
    20,
    0.5
   ],
   [
    "expedia.com",
    18,
    0.4
   ],
   [
    "compare.com",
    17,
    0.4
   ],
   [
    "usaa.com",
    17,
    0.4
   ],
   [
    "intuit.com",
    17,
    0.4
   ],
   [
    "pcmag.com",
    16,
    0.4
   ],
   [
    "indeed.com",
    16,
    0.4
   ]
  ],
  "s5_domains_by_ao_presence": [
   [
    "youtube.com",
    309,
    64.2
   ],
   [
    "google.com",
    122,
    25.4
   ],
   [
    "reddit.com",
    87,
    18.1
   ],
   [
    "nerdwallet.com",
    48,
    10.0
   ],
   [
    "libertymutual.com",
    36,
    7.5
   ],
   [
    "facebook.com",
    34,
    7.1
   ],
   [
    "allstate.com",
    33,
    6.9
   ],
   [
    "wikipedia.org",
    33,
    6.9
   ],
   [
    "zapier.com",
    32,
    6.7
   ],
   [
    "thezebra.com",
    29,
    6.0
   ],
   [
    "hubspot.com",
    29,
    6.0
   ],
   [
    "salesforce.com",
    28,
    5.8
   ],
   [
    "usnews.com",
    26,
    5.4
   ],
   [
    "zoho.com",
    25,
    5.2
   ],
   [
    "progressive.com",
    24,
    5.0
   ],
   [
    "nationwide.com",
    23,
    4.8
   ],
   [
    "microsoft.com",
    20,
    4.2
   ],
   [
    "forbes.com",
    20,
    4.2
   ],
   [
    "geico.com",
    18,
    3.7
   ],
   [
    "bankrate.com",
    17,
    3.5
   ]
  ],
  "s5_source_types_pct": {
   "Other website": 57.8,
   "Forum, social or video": 20.0,
   "Google property": 14.9,
   "Review site or directory": 2.3,
   "Marketplace or retailer": 1.7,
   "Government": 1.3,
   "Education": 1.1,
   "Wikipedia": 0.9
  },
  "s5_reddit_ao_pct": 18.1,
  "s5_youtube_ao_pct": 64.2,
  "s5_by_industry": {
   "B2B software and technology": {
    "ao_with_refs": 96,
    "citations": 870,
    "top_domains": [
     [
      "youtube.com",
      220
     ],
     [
      "salesforce.com",
      40
     ],
     [
      "reddit.com",
      35
     ],
     [
      "zapier.com",
      34
     ],
     [
      "hubspot.com",
      30
     ],
     [
      "zoho.com",
      27
     ]
    ],
    "ugc_pct": 29.8,
    "url_in_top10_pct": 23.9
   },
   "Financial services and insurance": {
    "ao_with_refs": 88,
    "citations": 644,
    "top_domains": [
     [
      "youtube.com",
      69
     ],
     [
      "libertymutual.com",
      36
     ],
     [
      "allstate.com",
      36
     ],
     [
      "nerdwallet.com",
      31
     ],
     [
      "thezebra.com",
      30
     ],
     [
      "progressive.com",
      27
     ]
    ],
    "ugc_pct": 12.0,
    "url_in_top10_pct": 34.8
   },
   "Franchises and multi-location brands": {
    "ao_with_refs": 35,
    "citations": 309,
    "top_domains": [
     [
      "google.com",
      64
     ],
     [
      "youtube.com",
      24
     ],
     [
      "facebook.com",
      15
     ],
     [
      "vioc.com",
      13
     ],
     [
      "pizzahut.com",
      13
     ],
     [
      "groupon.com",
      12
     ]
    ],
    "ugc_pct": 14.6,
    "url_in_top10_pct": 32.7
   },
   "Healthcare and dental": {
    "ao_with_refs": 42,
    "citations": 358,
    "top_domains": [
     [
      "google.com",
      42
     ],
     [
      "youtube.com",
      37
     ],
     [
      "deltadental.com",
      10
     ],
     [
      "kaiserpermanente.org",
      7
     ],
     [
      "gohealthuc.com",
      7
     ],
     [
      "aspendental.com",
      5
     ]
    ],
    "ugc_pct": 12.6,
    "url_in_top10_pct": 38.0
   },
   "Home and local services": {
    "ao_with_refs": 53,
    "citations": 464,
    "top_domains": [
     [
      "google.com",
      119
     ],
     [
      "youtube.com",
      81
     ],
     [
      "reddit.com",
      20
     ],
     [
      "homedepot.com",
      20
     ],
     [
      "lowes.com",
      12
     ],
     [
      "angi.com",
      8
     ]
    ],
    "ugc_pct": 23.5,
    "url_in_top10_pct": 24.4
   },
   "Hospitality and travel": {
    "ao_with_refs": 61,
    "citations": 447,
    "top_domains": [
     [
      "google.com",
      86
     ],
     [
      "youtube.com",
      69
     ],
     [
      "aa.com",
      20
     ],
     [
      "usnews.com",
      19
     ],
     [
      "expedia.com",
      18
     ],
     [
      "facebook.com",
      17
     ]
    ],
    "ugc_pct": 22.1,
    "url_in_top10_pct": 30.9
   },
   "Legal and professional services": {
    "ao_with_refs": 39,
    "citations": 318,
    "top_domains": [
     [
      "google.com",
      70
     ],
     [
      "youtube.com",
      32
     ],
     [
      "indeed.com",
      11
     ],
     [
      "superlawyers.com",
      7
     ],
     [
      "intuit.com",
      6
     ],
     [
      "reddit.com",
      6
     ]
    ],
    "ugc_pct": 14.5,
    "url_in_top10_pct": 33.0
   },
   "Retail and ecommerce": {
    "ao_with_refs": 67,
    "citations": 641,
    "top_domains": [
     [
      "google.com",
      211
     ],
     [
      "youtube.com",
      106
     ],
     [
      "hp.com",
      60
     ],
     [
      "bestbuy.com",
      13
     ],
     [
      "dell.com",
      10
     ],
     [
      "lenovo.com",
      9
     ]
    ],
    "ugc_pct": 20.1,
    "url_in_top10_pct": 21.7
   }
  },
  "s5_derived": {
   "cited_urls_in_top10_n": 1164,
   "share_of_top10_cited_from_positions_1_3_pct": 49.7,
   "cited_url_not_in_top10_pct": 71.3,
   "ao_citing_no_top10_url_pct": 21.2,
   "positions_4_to_8_n": 543,
   "gov_plus_edu_pct": 2.4,
   "youtube_citations_n": 638
  }
 },
 "v1_1": {
  "version": "1.1",
  "collected": "2026-09-26",
  "n_ai_overviews_with_citations": 481,
  "n_citations": 4051,
  "organic_results_per_page": {
   "distribution": {
    "4": 1,
    "5": 5,
    "6": 27,
    "7": 44,
    "8": 133,
    "9": 257,
    "10": 14
   },
   "median": 9,
   "mean": 8.35,
   "pages_with_10": 14,
   "pages_with_10_pct": 2.9,
   "organic_results_total": 4016
  },
  "citation_level": {
   "exact_url_on_page_one": {
    "k": 1164,
    "n": 4051,
    "pct": 28.7,
    "ci95_clustered": [
     26.8,
     30.7
    ]
   },
   "exact_or_looser_url_on_page_one": {
    "k": 1253,
    "n": 4051,
    "pct": 30.9,
    "ci95_clustered": [
     28.8,
     33.1
    ]
   },
   "url_anywhere_on_results_page": {
    "k": 1446,
    "n": 4051,
    "pct": 35.7,
    "ci95_clustered": [
     33.4,
     38.0
    ]
   },
   "domain_in_page_one_organic": {
    "k": 1741,
    "n": 4051,
    "pct": 43.0
   },
   "exact_url_excl_google_pages": {
    "k": 1164,
    "n": 3462,
    "pct": 33.6
   }
  },
  "taxonomy": {
   "Exact page-one organic URL": {
    "n": 1164,
    "pct": 28.7
   },
   "Same page, looser URL match": {
    "n": 89,
    "pct": 2.2
   },
   "Elsewhere on the results page": {
    "n": 193,
    "pct": 4.8
   },
   "Google's own pages": {
    "n": 589,
    "pct": 14.5
   },
   "Other page on a page-one domain": {
    "n": 455,
    "pct": 11.2
   },
   "Domain not in page-one organic results": {
    "n": 1561,
    "pct": 38.5
   }
  },
  "taxonomy_elsewhere_features": [
   [
    "video",
    155
   ],
   [
    "images",
    28
   ],
   [
    "perspectives",
    26
   ],
   [
    "short_videos",
    10
   ],
   [
    "discussions_and_forums",
    5
   ],
   [
    "popular_products",
    3
   ],
   [
    "local_pack",
    2
   ]
  ],
  "youtube_citations_by_class": {
   "n": 638,
   "Exact page-one organic URL": 6,
   "Same page, looser URL match": 74,
   "Elsewhere on the results page": 171,
   "Google's own pages": 0,
   "Other page on a page-one domain": 19,
   "Domain not in page-one organic results": 368
  },
  "ai_overview_level": {
   "cites_exact_page_one_url": {
    "k": 379,
    "n": 481,
    "pct": 78.8,
    "ci95": [
     74.9,
     82.2
    ]
   },
   "cites_rank1": {
    "k": 238,
    "n": 481,
    "pct": 49.5,
    "ci95": [
     45.0,
     53.9
    ]
   },
   "cites_no_exact_page_one_url": {
    "k": 102,
    "n": 481,
    "pct": 21.2,
    "ci95": [
     17.8,
     25.1
    ]
   },
   "cites_nothing_on_results_page_even_loosely": {
    "k": 76,
    "n": 481,
    "pct": 15.8,
    "ci95": [
     12.8,
     19.3
    ]
   },
   "no_page_one_url_but_page_one_domain": {
    "k": 37,
    "n": 481,
    "pct": 7.7,
    "ci95": [
     5.6,
     10.4
    ]
   }
  },
  "p_cited_given_position": {
   "1": {
    "pages_with_position": 481,
    "cited": 238,
    "pct": 49.5,
    "ci95": [
     45.0,
     53.9
    ]
   },
   "2": {
    "pages_with_position": 481,
    "cited": 179,
    "pct": 37.2,
    "ci95": [
     33.0,
     41.6
    ]
   },
   "3": {
    "pages_with_position": 481,
    "cited": 161,
    "pct": 33.5,
    "ci95": [
     29.4,
     37.8
    ]
   },
   "4": {
    "pages_with_position": 481,
    "cited": 137,
    "pct": 28.5,
    "ci95": [
     24.6,
     32.7
    ]
   },
   "5": {
    "pages_with_position": 480,
    "cited": 122,
    "pct": 25.4,
    "ci95": [
     21.7,
     29.5
    ]
   },
   "6": {
    "pages_with_position": 475,
    "cited": 110,
    "pct": 23.2,
    "ci95": [
     19.6,
     27.2
    ]
   },
   "7": {
    "pages_with_position": 448,
    "cited": 99,
    "pct": 22.1,
    "ci95": [
     18.5,
     26.2
    ]
   },
   "8": {
    "pages_with_position": 404,
    "cited": 75,
    "pct": 18.6,
    "ci95": [
     15.1,
     22.6
    ]
   },
   "9": {
    "pages_with_position": 271,
    "cited": 42,
    "pct": 15.5,
    "ci95": [
     11.7,
     20.3
    ]
   },
   "10": {
    "pages_with_position": 14,
    "cited": 1,
    "pct": 7.1,
    "ci95": [
     1.3,
     31.5
    ]
   }
  },
  "p_cited_given_band": {
   "1-3": {
    "organic_results": 1443,
    "cited": 578,
    "pct": 40.1
   },
   "4-6": {
    "organic_results": 1436,
    "cited": 369,
    "pct": 25.7
   },
   "7-10": {
    "organic_results": 1137,
    "cited": 217,
    "pct": 19.1
   }
  },
  "position_model": {
   "n_organic_results": 4016,
   "n_clusters": 481,
   "odds_ratio_per_position": 0.821,
   "odds_ratio_ci95": [
    0.798,
    0.845
   ],
   "p_value": 8.8e-43,
   "average_predicted_pct_cited_at_position": {
    "1": 44.4,
    "3": 35.2,
    "5": 27.0,
    "8": 17.2
   },
   "spec": "logit(cited) ~ position + industry + citations in the AI Overview; standard errors clustered by AI Overview",
   "odds_drop_per_position_pct": 17.9
  },
  "by_industry": {
   "B2B software and technology": {
    "ai_overviews": 96,
    "citations": 870,
    "exact_url_pct": 23.9,
    "exact_url_ci95_clustered": [
     20.1,
     27.9
    ],
    "anywhere_on_page_pct": 32.9,
    "google_pages_pct": 0.9
   },
   "Financial services and insurance": {
    "ai_overviews": 88,
    "citations": 644,
    "exact_url_pct": 34.8,
    "exact_url_ci95_clustered": [
     30.0,
     39.6
    ],
    "anywhere_on_page_pct": 36.2,
    "google_pages_pct": 0.3
   },
   "Franchises and multi-location brands": {
    "ai_overviews": 35,
    "citations": 309,
    "exact_url_pct": 32.7,
    "exact_url_ci95_clustered": [
     25.6,
     40.8
    ],
    "anywhere_on_page_pct": 38.5,
    "google_pages_pct": 19.7
   },
   "Healthcare and dental": {
    "ai_overviews": 42,
    "citations": 358,
    "exact_url_pct": 38.0,
    "exact_url_ci95_clustered": [
     31.0,
     45.2
    ],
    "anywhere_on_page_pct": 42.2,
    "google_pages_pct": 11.7
   },
   "Home and local services": {
    "ai_overviews": 53,
    "citations": 464,
    "exact_url_pct": 24.4,
    "exact_url_ci95_clustered": [
     18.9,
     30.6
    ],
    "anywhere_on_page_pct": 36.4,
    "google_pages_pct": 25.6
   },
   "Hospitality and travel": {
    "ai_overviews": 61,
    "citations": 447,
    "exact_url_pct": 30.9,
    "exact_url_ci95_clustered": [
     24.4,
     37.7
    ],
    "anywhere_on_page_pct": 35.1,
    "google_pages_pct": 17.4
   },
   "Legal and professional services": {
    "ai_overviews": 39,
    "citations": 318,
    "exact_url_pct": 33.0,
    "exact_url_ci95_clustered": [
     25.8,
     41.3
    ],
    "anywhere_on_page_pct": 35.8,
    "google_pages_pct": 21.4
   },
   "Retail and ecommerce": {
    "ai_overviews": 67,
    "citations": 641,
    "exact_url_pct": 21.7,
    "exact_url_ci95_clustered": [
     17.2,
     26.3
    ],
    "anywhere_on_page_pct": 33.9,
    "google_pages_pct": 32.9
   }
  },
  "youtube_derived": {
   "page_one_organic_n": 80,
   "page_one_organic_pct": 12.5,
   "on_results_page_n": 251,
   "on_results_page_pct": 39.3,
   "not_on_results_page_pct": 60.7
  },
  "pipeline": {
   "keywords": 800,
   "with_ai_overview": 486,
   "with_ai_overview_pct": 60.8,
   "with_citations": 481,
   "citations": 4051,
   "organic_results_compared": 4016,
   "organic_results_cited": 1164,
   "organic_results_cited_pct": 29.0
  },
  "google_pages_total_v1_0": 602
 }
}